When a photograph is taken using a digital camera, or a scan is made of a print or negative, the resulting digital image is a technical ‘best-guess’ dependent on the interaction of the settings (hardware and software) and the nature of the original scene, and in general the result is a triumph of modern digital technology.  However the probability of this final image representing the best choice of image-quality as desired by the consumer is very small.

White Rose Digital has developed unique new image-enhancement technology that allows the user to explore a very wide range of image-quality variables, to select the preferred image entirely according to personal preference, and to do this in a matter of seconds involving no more than a few simple and intuitive image-clicks.  There are no confusing settings to become acquainted with, no technical-numbers to select, no sliders to operate, and no curves to define: this unique software has been developed for people with busy lives, and not for technophiles.  The secret lies in the fact that a special sequence of enhanced images is presented for user-choice, and this sequence has been pre-calibrated and pre-ordered on an entirely visual basis, as pioneered by imaging experts. 

A few minutes familiarity with this unique image-enhancement software will soon convince the user to apply it to their entire personal library of digital images, and then to extract the best out of each new addition.  Experience shows that more than fifty-percent of all digital images can be enhanced, and many of them spectacularly so.  Thus disappointing images may be converted into acceptable keepsakes, ordinary pictures turned into memorable records of important life-events, and great pictures made outstanding.  Many practical examples can be seen in the Picture Gallery.

Users have described the operation of the software as more like using an ATM or playing the simplest video game than undergoing the usual frustrations typical of photo-editing software, with the added pleasure that the images they are playing with are their very own.